Private capital, allocated with intention

We work alongside families on their private markets strategy and access, with long-term value creation and impact in mind.

What we do

An extension of your team, covering private markets

Avenue Advisory helps you build access, sourcing and relationships across private markets, guided by your values and your legacy.

How we work

Value-aligned mandates

1

Personalised mandates

Engagements shaped around your objectives, convictions and values.

2

Deal sourcing

Proprietary, network-driven access to managers and companies that match your vision and fit your investment needs. All from a single point of contact you can trust.

3

Ecosystem access & visibility

Anchored relationships across European private markets, from emerging managers to established funds, local to international founders, and the visibility that comes with being an active part of the ecosystem.

Private equity

From early venture to growth

Private debt

From venture to mezzanine debt

Sectors

Where we focus

01 · Resilience

Resilience

Climate, energy transition and independence, industrial decarbonisation, circularity, food and agriculture, positioned for long-term, sustainable outcomes.

02 · Social

Social

Healthcare, technological sovereignty, women's health, gender equality, access to basic needs, economic growth, job creation, healthy ageing and nutrition, where innovation meets durable, long-term demand.

Geographies

Developed markets

Europe

Emerging markets

Africa

We concentrate attention where capital creates lasting value, diversified risk and measurable, positive impact.

Ecosystem

Part of the ecosystem, and active in it

We convene, moderate and speak across the European private markets community, connecting people, sparking dialogue and sharing knowledge, to foster the collaborations that mobilise capital where it matters.

Florence Perramond

About

Independent, senior, and hands-on

Avenue Advisory Sàrl is an independent private markets advisory firm based in Zürich, founded by Florence Perramond. Florence built her career in impact investing at Blue Earth Capital in Zürich and PlanetFirst Partners in London, across venture capital, private equity and private credit. She is active in angel groups and impact investing communities.

LocationsZürich and London
LanguagesEnglish, French & German

Contact

Let's talk about your allocation

We look forward to hearing from you.